If the published topic is of interest to the organization’s membership, it may help you distribute the publication announcement. If you’re a member, you’ll have access to their listservs, websites, and social media platforms. Again, turn to your organization’s marketing or media department for help navigating these platforms and for posting in forums that would most likely grab onto the new information and promote it.Īlso turn to professional organizations for support. Using social media, you can achieve similar outcomes. Depending on the novelty of the findings or the perceived importance of the work, news agencies may run the story across numerous reporting venues. You’ll have opportunities to share a summary of your findings with local news media who can air the information regionally while also funneling the scholarly work to larger news agencies with a bigger footprint. Begin by sharing your publication announcement within your institution or organization, then contact your marketing or media department, which should be eager to blast out a statement such as “Nurses reduce symptoms of long-term COVID” through various media outlets. Online publication support can take several forms and be used simultaneously. Marketing departments and professional organizations These platforms push new information to the larger community and supplement the traditional strategies used by colleagues seeking new information. Rather than relying solely on journal marketing, online search engines, and word of mouth, you can promote your article using listservs, Twitter, Facebook, YouTube, LinkedIn, and news media. Today, however, various digital communication platforms-including social media and online news outlets-provide additional options for large-scale promotion of journal articles. This shift opened the door for broader access to journal content via search engines, library systems, and individual journal subscriptions. Over the decades, journal articles that once were available only in print have transitioned to online options. The marriage of journal publication with broader online dissemination is the key to ensure new findings make an impact on the broader healthcare community. However, many consider journal publication as the final and primary route for fully distributing scientific findings. Without dissemination, new findings go unnoticed and healthcare becomes stagnant.ĭissemination of scholarly work frequently occurs via poster sessions or podium presentations (both in-person and virtual) at local, national, and international conferences and symposia. To effectively influence additional research or promote clinical change, scientific information must be passed on to those in positions to accurately interpret, discuss, and when relevant, implement it. Disseminating findings from research studies, evidence-based practice projects, and quality improvement initiatives brings new information to healthcare professionals, patients, and families. Scholarly work drives exceptional clinical care, informs policy, and contributes to a foundation of new knowledge. As a result, many industries, including healthcare, turn to social media and other online platforms to share data, news, and scholarly work. Pew Research Center also reported that approximately 70% of Americans stated that they had visited a social media platform to obtain information. Your organization’s public relations department, nursing organizations, and publishers can provide guidance in using social media to share your work.Īccording to the Pew Research Center, data from 2018 show that over 35% of adults gather information from online sources, with 15% searching social media and 23% seeking out news websites.Authors should take advantage of these opportunities to increase exposure to their scholarly work within the digital world.Social media platforms and news outlets contribute to the swift and vast dissemination of scholarly work.Use social media and news sites to promptly share your scholarly work. Author Guidelines and Manuscript Submission.
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